Read before you build

Acceptable Use

Instayar runs on Meta’s official API, so every rule Meta sets for content, advertising and messaging applies directly to your account. This page summarises those rules so you don’t lose your account or your automations.

Why this page matters

Your Instagram account is yours, but Meta writes the rules. Breaking them can mean a rejected ad, restricted messaging, or a fully disabled account — and every automation you built stops with it.

Instayar cannot lift a restriction Meta has applied. Following the rules from the start is the only reliable path.

Meta changes these rules without notice. If you are unsure whether something you want to send or promote is allowed, ask Instayar support before you publish it.

Meta advertising standards — Health & Wellness

If you work in weight loss, supplements, cosmetics, skincare or medical services, this section applies to you directly.

Prohibited — your ad will be rejected

Statements of inferiority about physical appearance — any negative attack on someone’s body or hygiene
Close-ups of a specific body area, such as pinching fat
Claiming results achievable solely by using wearable products
Promoting skin whitening or bleaching products that permanently change skin colour
Claiming to cure, heal or eliminate incurable or terminal conditions — diabetes, cancer, ALS, Alzheimer’s, Parkinson’s, HIV, autism, herpes (managing symptoms is allowed)
Clickbait tactics: sensational or exaggerated claims, or promising specific outcomes within a set timeframe without disclaimers
Sex toys and erotic products, sexual services, and adult entertainment businesses

Allowed, but restricted to 18+ audiences

Weight loss and weight gain supplements and pills — before/after images and result timeframes are permitted here
Cosmetic procedures including augmentation, fillers and laser treatments
General cosmetic products, procedures and surgeries showing before-and-after transformations
Sexual and reproductive health products addressing dysfunction, menopause and contraception
Fertility services, family planning and counselling

No age restriction

Fitness equipment and general wellness services
General food and protein products
Non-permanent beauty products and apps
Dental products
Menstrual tracking apps
Sex education with no sexualised content

Acceptable use of messaging automation

These are Instayar’s rules of use. Because Instayar runs on Meta’s official API, breaking them puts your Instagram account at risk as well as your Instayar account.

Harassment and discrimination

Harassing, abusing, insulting, defaming, stalking, threatening or intimidating individuals or groups
Discriminating on the basis of gender, sexual orientation, religion, ethnicity, race, age, national origin or disability

Other people’s private information

Posting personal contact information of others without consent
Sharing private messages, photos or documents without permission
Disclosing confidential business or personal information
Publishing private location data or tracking information

Illegal and harmful activity

Any unlawful purpose, or soliciting others to take part in unlawful acts
Uploading or transmitting viruses or any other malicious code
Collecting or tracking other people’s personal information without authorisation
Content that is obscene or that exploits or endangers minors
Deepfakes, manipulated media or misleading AI-generated content
Misinformation designed to deceive or harm

Gambling and regulated activities

Real-money gambling, casinos or betting services where prohibited by law
Advertising gambling services where such advertising is illegal
Payment processing or facilitation for prohibited gambling
Circumventing gambling restrictions via redirects or masked links

Spam, fraud and impersonation

Sending unsolicited bulk messages, chain letters or spam
Creating fake login pages or payment forms (phishing)
Redirecting users to malicious websites
Using false pretenses to obtain personal information
Automated data collection or scraping
Impersonating another person or misrepresenting your affiliation
Submitting false or misleading information to end users

Link and redirect abuse

Using URL shortening to redirect to prohibited content
Masking the true destination from users
Circumventing platform restrictions via redirects
Creating redirect chains to obscure the final destination

Platform integrity

Interfering with or circumventing any security feature of the service
Using automated systems to access the service outside authorised interfaces
Deciphering, decompiling or reverse engineering the software
Abusing trial or rebate offerings
Infringing the intellectual property rights of Instayar or any third party

Third-party platform policies

Any use that violates the policies of Meta (Instagram, Facebook, WhatsApp) is also prohibited here
Encouraging or enabling anyone else to do any of the above is equally prohibited

Consent and opt-out

Consent is what separates healthy automation from spam. These principles are not optional.

Only message people who started the conversation or gave explicit consent
Consent must be freely given, specific, informed and unambiguous — pre-ticked or hidden consent does not count
People must be able to withdraw consent at any time, and it must be easy
Stop sending immediately once someone opts out
Respect Meta’s messaging windows; do not send promotional messages outside them
Identify yourself clearly — people should know which business they are talking to

What happens if the rules are broken

Enforcement is usually graduated, but a severe violation can go straight to a permanent ban.

1A warning or in-product notice
2Specific messaging channels restricted
3Temporary account suspension
4Permanent ban of the account and any associated accounts
5Notification to Meta and other platform partners
6Referral to law enforcement where required

This page is a summary for your awareness and is not legal advice. You remain responsible for the content you send through Instayar.